Social Media Schedulers That’ll Save Your Sanity

Running a business is like trying to text, drive, and sip coffee at once—possible? Maybe. Smart? Definitely not. You might manage to post your social content on time, but do you want to? Not a chance. That's where social media scheduling tools come in—the assistant that never sleeps, never sips lattes, and always hits “post” on time.

Here are the MVPs of the scheduler world:

• Hootsuite – The old reliable. Handles everything: Facebook, Instagram, LinkedIn, TikTok, YouTube—you name it. Great for teams, but not exactly budget-friendly.

• Buffer – Clean, simple, affordable. Schedule posts without drowning in features or analytics.

• Later – Visual-first: drag-and-drop calendar, perfect for planning your Instagram grid.

• Sprout Social – The fancy Cadillac. Heavy-duty analytics, team collaboration, all wrapped up in a polished dashboard (at a premium price).

• Zoho Social – Works like a charm if you already use Zoho CRM or email—everything syncs.

• MeetEdgar – Evergreen content hero. Stores your posts forever and keeps re-posting the best ones automatically.

• Planoly – Visual planner focused on Instagram and Pinterest. Drag, drop, and voilà—pretty social feeds ahead.

  
  

Bottom line: Start small—try Buffer or Later to ease in. If you’re juggling multiple platforms and need deep data, Hootsuite or Sprout Social are your ride-or-die. Let the tools take over the grunt work so you can focus on growth.

Tool	Best For	Platforms Supported	Standout Features	Pricing (as of 2025)	Drawbacks
Hootsuite	Teams & data-driven businesses	FB, IG, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest	Advanced analytics, team collaboration, social listening	Starts ~$99/mo	Expensive for small businesses
Buffer	Solo entrepreneurs & small teams	FB, IG, X/Twitter, LinkedIn, TikTok, Pinterest	Simple interface, affordable, easy scheduling	Free plan; paid from ~$6/mo per channel	Limited analytics
Later	Visual brands (IG & TikTok heavy)	IG, FB, TikTok, X/Twitter, LinkedIn, Pinterest	Visual calendar, IG grid preview, hashtag tools	Free plan; paid from ~$25/mo	Not as strong for LinkedIn/X
Sprout Social	Agencies & large businesses	FB, IG, X/Twitter, LinkedIn, TikTok, Pinterest, YouTube	Enterprise-level analytics, CRM features, reporting	Starts ~$249/mo	Very expensive
Zoho Social	Businesses using Zoho ecosystem	FB, IG, X/Twitter, LinkedIn, YouTube, TikTok	CRM integration, affordable team options	Starts ~$10/mo	Less intuitive UI
MeetEdgar	Evergreen content recycling	FB, IG, X/Twitter, LinkedIn	Content library, auto-recycling, category-based posting	Starts ~$29.99/mo	Limited platform support
Planoly	Instagram & Pinterest planners	IG, Pinterest, FB, TikTok	Visual planner, Stories scheduling, drag & drop	Free plan; paid from ~$13/mo	Limited cross-platform power